Back in 2004 a web development firm in Chicago was faced with the daunting prospect of using bloated software to manage their projects.  To them, it seemed that using Microsoft Project in attempts to organise the development of their projects was the wrong way to go... The result of this dilemma turned out to be a simple-to-use web app that changed their business model and far exeeded their inital modest expectations.

Basecamp has become an industry standard for simple collaborative project planning/management and even set the stage for hundreds of web apps which have sprung up over the past few years.  The guys behind Basecamp at 37 Signals have always maintained a high value for simple interfaces and software that lets people get things done easily.  I fell in love with Joomla around the time Basecamp was released and immediately felt that it expressed those same values.  5 years on, Seedling is now attempting to make it easier than ever to use Joomla well and thats something I'm very happy about.

Cheers and Happy Birthday Basecamp!